THE STRAT-COMM GROUP
Events & Promotional Marketing
Leadership
The Team
Neil Stratford, CEO
As CEO of Strat-Comm, Neil Stratford brings home more than 20 years of marketing, promotions and special events experience to clients. He leads Strat-Comm's dedicated staff of professionals in the development of customized, creatively imagined marketing programs that have helped to put some of Strat-Comm's clients at the top of their industries. Since starting Strat-Comm in 1997, he has developed a well-known expertise in both guerrilla and grassroots marketing.
Over the course of his career, Neil has developed marketing initiatives on behalf of Staples, Inc., Schering-Plough, PGA of America, 87th PGA Championship, Toys R Us, Marriott, The Hockey Company, Softspikes, Doral Resort and Spa, Plymouth Place, Prudential HealthCare, Fuji Film, Cooperland Development, Evian Indoor Pro Beach Volleyball, Nestle Under 16 National Cricket Championships (UK), Quick Chek New Jersey Festival of Ballooning, Atlanta Knights and Nashville Knights Professional Hockey Teams, Champ Golf and ProLink GPS.
Shayd Coots, Director of Marketing
Shayd Coots joined Strat-Comm in 2007 after 7 years of business and business-to-consumer marketing. He is responsible for all of Strat-Comm's clients field marketing endeavors nationally, as well as direct key brand management initiatives, marketing communications programs and promotional events.
Throughout his career, Shayd's experience has brough him from the runways of fashion week to the boardrooms of the nation's leading corporate giants. He has spearheaded innovative marketing and advertising initiatives and increased market penetration, customer acquisition and consumer revenue. His brand management and product placement marketing has included Universal Studios, Staples Inc., CBS, Discovery Channel, J.P. Morgan Chase, Sony Pictures, Kellogg's, Nestle, Monster.com, Billabong, and Sports Illustrated.
What We Do
Strat-Comm was founded in 1997 with the inspired vision of offering a streamlined and strategic approach to guerrilla and grassroots marketing, as well as branding consultation, media buying, sponsorship, trade show and special event development and management.
Since then, founder Neil Stratford and his team have been sought after by companies in the US and around the world to develop creative, low-cost techniques aimed at maximum exposure for a product, brand or service. They also specialize in targeting to a smaller audience in order to convey a message through non-traditional, often unexpected avenues. The surprise element in this approach often results in reaching a much wider audience, creating lots of awareness for the brand.
Strat-Comm is a Marketing Communications Company headquartered in Louisville, KY with offices in New Jersey, Louisiana, and Texas. Strat-Comm has a wealth of experience fulfilling client need-based demands for the consumer, retail and lifestyle industries. They have a proven track record for development and executing high-end special events, and their commitment to excellence brings a new level of client/agency relationship to the business community by being effective to clients in both the boardroom and the backroom.
The Strat-Comm Difference
- 20 years of offering a strategic marketing focus on guerrilla and grassroots marketing
- A small and nimble company that is able to meet the needs of every celint
- A reputation for making certain that projects are affordable and effective
- Guaranteed direct interaction with Principal leadership
Event Marketing
We work with you to ensure your event or product launch is an experience your audience will never forget. From full-service development to all the details of implementation, Strat-Comm offers you the expertise that will set your event apart.
We handle all aspects of an event, and we do it seamlessly so that you don't have to worry. this includes tracking event budgets, maintaining communication with clients, creating site layouts, coordinating theme and decor, organizing and hiring vendors, creating timelines, holding event meetings, recommending and managing event staff.
Guerrilla Marketing
Guerrilla marketing is an advertising strategy that utilizes unconventional marketing strategies to produce maximum results, targeting the consumer at a personal and more memorable level than traditional marketing tactics. Do you have a small marketing budget? We are here to make certain your message reaches a large audience. If you're a larger company, we'll run the grassroots efforts alongside a larger marketing campaign.
Trade Shows
Strat-Comm understands that face-to-face marketing experiences have never been more important. That's what builds valuable business relationships. We know that strong relationships play a vital role in the growth of any company. Because of the depth and breadth of our trade show experience, we also understand the challenges you face while planning for a show. With a focus on personalized service, we're here to help you maximize your trade show investment.
Promotions
Strat-Comm develops effective promotional marketing programs for businesses of all sizes, including many of the world's largest brands. Our personalized approach and experience enables us to deliver a promotional marketing program that is effortless, and cost-effective.